Deal Between CBS and Netflix
Starting in September 2011, Canadian Netflix customers may stream episodes of television shows owned by CBS. These television shows are “Twin Peaks” and “Numb3rs.” Aside from that, past episodes of “Dexter” will also become available. The two-year licensing agreement signed between Netflix and CBS has been expanded. Initially, the companies agreed to cover streaming of CBS TV shows by Netflix users in the U.S. only.
Netflix’s Latest Offerings
The financial terms agreed upon by the companies were not revealed to the public. Currently, Netflix is focused on enhancing its offerings to customers as part of its goal of competing with rivals. Meanwhile, subscribers of Netflix in the U.S. will be able to watch “Mad Men” because of its syndication deal with Lionsgate.
CBS Guards Its TV Shows
Netflix was only given access to older TV shows of CBS, including “Star Trek.” This is because CBS is strict about online views of its current TV shows, especially those that have high ratings, which include “Hawaii Five-0″ and “NCIS.” In fact, it does not offer the latest episodes available to Amazon.com, Netflix and Hulu.
Expansion To Latin America
CBS is focused on protecting its advertising revenue and TV ratings, that’s why it is strict about making its current shows available online. Still, CBS is not closing its doors when it comes to structure deals where it offers older TV shows. And many companies, including Netflix, are exploiting this offer. In the latter part of 2011, Netflix subscribers in Latin America can watch “Dexter.” Also, CBS will be launching several TV shows online.
In this article, you learned that CBS and Netflix have agreed to expand their partnership, which means that Canadian customers of Netflix will be able to enjoy some CBS owned TV shows. Recently, Netflix is determined to compete with its rivals by improving its TV offerings. CBS’ efforts seem to be strict when it comes to online viewings of its current TV shows. Netflix’s continuing expansion and its partnership with CBS and other companies can benefit its subscribers, especially those in Latin America.
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Posted by Samantha Billingsley on July 30, 2011. Filed under Entertainment.
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